Beyond Search Engine Optimization

Internet Marketing is essential for businesses of all sizes in today’s economy.  At this point, most business owners have engaged in at least a normal Search Engine Optimization plan based around finding external sites to link back to their own site, and having employees or an outsourced provider writing unique content to place online. A few years ago, this would have been sufficient to ensure a high ranking for nearly any search term.  With recent advances in search technology, however, it is no longer good enough to rely on traditional Search Engine Optimization techniques.  Below are some non-traditional ways of generating search traffic that can have an even bigger impact on your bottom line than link trades and content building.

  • Use Landing Pages
  • Ensure that local sites from Google and Yahoo are being used: 
  • Review sites
  • Community Pages
  • Create video content and You Tube Channel
  • Explore referral sites
  • Expand your use of social media sites
  • Explore the possibility of using a group buying site
  • Measure your results – Use the data and refine your efforts

We hope these tips help you refine your Internet Marketing efforts, and please contact us with any questions about how you can apply these techniques to your business.

We will expand on each of these topics over the coming weeks, so please be sure to check back for a further discussion of these topics.

Non-traditional Marketing

I hear from business owners today that advertising and marketing just don’t work the way they used to. Why? Primarily because everyone is saying the same thing. Print, broadcast, Internet and even event marketing and new social media outlets are filled with the same old promises. Most focus on selling product benefits or pushing service solutions. Few marketing initiatives relate directly to the “problems” that customers are having.

I was recently a guest on Jim Blasingame’s radio show, “The Small Business Advocate” to discuss how non-traditional marketing combats these problems. You can listen online to our discussion of how to implement these methods in your business here.

I am also holding a half day seminar in association with Dale Carnegie training, entitled “Beyond Traditional Marketing” on June 4th. Every participant will leave with a marketing plan for their own business, so I encourage you to attend if you are interested in learning more about these techniques. You can find out more about this workshop here.