Beyond Search Engine Optimization

Internet Marketing is essential for businesses of all sizes in today’s economy.  At this point, most business owners have engaged in at least a normal Search Engine Optimization plan based around finding external sites to link back to their own site, and having employees or an outsourced provider writing unique content to place online. A few years ago, this would have been sufficient to ensure a high ranking for nearly any search term.  With recent advances in search technology, however, it is no longer good enough to rely on traditional Search Engine Optimization techniques.  Below are some non-traditional ways of generating search traffic that can have an even bigger impact on your bottom line than link trades and content building.

  • Use Landing Pages
  • Ensure that local sites from Google and Yahoo are being used: 
  • Review sites
  • Community Pages
  • Create video content and You Tube Channel
  • Explore referral sites
  • Expand your use of social media sites
  • Explore the possibility of using a group buying site
  • Measure your results – Use the data and refine your efforts

We hope these tips help you refine your Internet Marketing efforts, and please contact us with any questions about how you can apply these techniques to your business.

We will expand on each of these topics over the coming weeks, so please be sure to check back for a further discussion of these topics.