Let me ask you a question. Where do you find inspiration from? Movies, music, books, magazines, seminars, friends, family, co-workers? – Maybe from all of those places.

Let’s face it inspiration comes from stories that we hear from other people tell. How they beat the odds, achieved growth, or found a better way, it’s all in the story.

You know storytelling has been around for hundreds of years. From the beginning of time, storytelling has been the means by which cultures and societies have preserved and celebrated their memories, passed on their values and belief systems, entertained, instructed and reported. Long before there were written records, storytellers taught through the oral tradition. It was true in the bush, it’s true in the boardroom and it’s true everywhere in between.

In fact I think true leadership is the effective communication of the story. Our American culture seems to underestimate the power of storytelling. But think about how powerful a story can be when you’re in front of a client. Tom Peters says, stories are the red meat that meets our reasoning process. Stories give us permission to act, they are photographs of who we aspire to be, and they cause the most emotional responses. Stories are how we connect with people.

Today’s Show: Crush Procrastination, Why Start-ups aren’t the Answer

Join me on todays Small Business Hour as we speak with Neil Fiore author of The Now Habit at Work offers new strategies for Optimal Performance on the job, in your business at home, and for entrepreneurs. Learn how you can tell your brain and body [your workers] When to start and What to do. Tell yourself the specific time you will start for 15 or 30 minutes on your Top Priority project. We will also be looking at why figuring out how to foster current business growth is far better for our economy than more business start-ups.