Regardless of the type of business you have, event marketing is an effective way to build client loyalty and maintain top-of-the-mind awareness. Event marketing creates excitement around your company, products or services by creating something out-of-the-ordinary that entices people to think about you. More than simply encouraging people to make purchases you are educating customers and prospects alike. Sponsoring these types of activities allows us to leverage Attraction Rule #4: “Give information away without selling.”
The tips below can help you create memorable, profitable events: |
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Demonstrate expertise Create events that take advantage of the expertise of you and the people on your team. The idea is to educate your customers about a particular subject while reinforcing the image that your company is the place to go to for expert advice and products on this subject. For example, a home decor store can sponsor a workshop on creating window treatments. The demonstration provides instruction about the design trends, while emphasizing that the store’s staff understands these trends and the store’s inventory includes all the latest products you need to accomplish the task. Influence rather than sell I recommend focusing your events on educating, influencing, and inspiring attendees. Teach them something new and valuable. The more practical and usable the skill is the better. For example, I know several financial consultants that have had tremendous success doing financial seminars. It’s more about winning their hearts than simply getting people to make a purchase. The event itself should not include a hard sell component, but everyone who attends should know how to purchase what they need. If you hold workshops or other classes, offer handouts that list relevant information and how they can order the products or sign-up for the services. Consider offering attendees discounts or other incentives to encourage to get started at the seminar.
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Event Marketing
Posted in Marketing Strategies, Uncategorized.