Stop burning your money like dead leaves! (Part 2)

Last week we began a discussion of techniques used in effective Internet Marketing campaigns.  To read that article, please click here:

To recap, the 5 most important activities you can undertake are:

  1. Keyword Selection/website copy
  2. Inbound links
  3. Landing Pages
  4. Blogging
  5. E-mail marketing

We wrote previously about keyword selection/website copy and inbound links, and now we’re moving on to landing pages and blogging.

Landing Pages
Landing pages are a technique used to help funnel inbound traffic to the website to pages that are targeted towards specific keywords.  The pages are designed to be the first thing a visitor sees when they come to the website, and include not just the keyword text at a high density, but also a call to action and a means of responding immediately through a feedback form.  This is important so that when visitors come to the site, it is easy for them to express interest and become a qualified lead.

A blog is often the best way to add new content to a website.  It provides an easy to use interface, a simple method for uploading photos, and if properly integrated into the website, helps keep search engines coming back to the site to index content on a frequent basis.  Sites with blogs outperform sites that lack blogs in most measures of search performance, and help visitors know that the content they see on your site is up to date.  Thus, it is important for your site to include a blog that you use to keep the site up to date.

To read in more depth about these techniques, simply send us an e-mail to request our FREE whitepaper on Internet Marketing Techniques, or e-mail us with your questions at

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